On Dec. 17 2007 on Brotherhood 2.0, Hank announces that the project for awesome will be "pet control." He asks Nerdfighters to give money to their local humane societies to spay and neuter pets. He also requests that the Nerdfighters make many videos with the "Project for Awesome" thumbnail to help raise awareness of the event. 


On Dec. 18 John reveals that there has been considerable awareness brought to the Project through videos and comments. He again encourages Nerdfighters to support their local humane society. 


Dec. 19 Hank sings a song that he and Katherine wrote about how the Project took over Youtube.