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Uploaded:2011-08-01
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Find out how Hank and John Green organize VidCon 2011 and where the conference will be next year.

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Shira Lazar: Hey, Shira Lazar, backstage at VidCon, with, finally, the two guys behind it all, the Vlogbrothers, Hank and John Green. How are you?

Hank: Shira, we've been a little busy.

Shira: Really?

Hank: You know, I'm sorry that we haven't been able to do the interview yet.

Shira: You've just been ignoring me and I really take it personally.

Hank: I walked past, like, right here, like 8000 times. I don't think I'm ignoring you.

John: But, we are really glad to be here with you now. I'm the nice brother, I'm the nice one.

Hank: Oh, I see, I see.

Shira: We need a balance here. So, how amazing is this for you two, to see the product of all your ideas come to life, I mean, everything come to life here for the second year in a row?

Hank: I think it's a testament to how big online video is and how big it's getting. I mean, every time someone takes to stage at VidCon this year, I'm just like, it's, it's gotten so much bigger, so much better, so much more exciting, and it's, I mean, the content does itself which just makes my life way easier.

Shira: Yeah.

John: Yeah, this is really not about us, it's about all the other awesome people who are making great online video and we're just so excited to have been able to put this conference together so that we could showcase that, because these people are so, so talented, and to give them real life audiences has just been awesome.

Shira: How long does it take to put this all together during the year? Are you working on this constantly?

Hank: I started working on it about the day after the last one ended.

Shira: Yeah?

Hank: And I'm already working on 2012, I've been working on 2012 for like, two months.

Shira: No way. So what can people expect? Where do you see this growing?

Hank: Well, uh, we got the Anaheim Convention Center, which can hold about 60,000 people, but we're not going for 60,000.

John: Not yet.

Hank: Uh, but yeah, I think that it gives us a chance to, you know, sort of, there were a lot of people this year that didn't get tickets, we had a 2000 person wait list, it um, and that makes me feel bad.

Shira: Yeah.

Hank: Um, but, you know, we could do what we could do. So yeah, it's gonna be bigger, it's gonna be better, and I mean, the exciting thing for me is to watch uh, throughout 2011 and 2012 to see what new things come up, because like, there's a ton of people on the main stage at VidCon who I had no idea who they were last year.

Shira: And so how did you discover them? Is it something that over the year you're just like looking and finding new people?

Hank: That's like my job now.

Shira: Really?

Hank: Is to like, look, it's like my...

Shira: You have become like a YouTube mentor. Like, you discover people and you're like, "Let me help you", like a wise man.

John: Well, in YouTube world, we're old. So that's why.

Hank: We have experience in, like, working in industries, though not anything like this industry, but we have like, graduated from college and stuff. 

John: Right.

Shira: Oh really? Wow, that's, that's a big credential. You know, a validation there.

John: Yeah, super, super, super impressive. Just like 73% of the American population of whatever.

Hank: You know, you know a lot of YouTubers, when they started, were in their teens.

John: Yeah.

Shira: So what advice do you give those people that you just discover in terms of how to continue to make it on YouTube and make it into something even bigger?

Hank: Consistency. I mean, everybody says it. Like, when George Watsky blew up, I wrote to him and I was like, I need to talk to you. And he wrote me back and I was like, here's what you need to do. Do that every week forever. And that's--

Shira: That's not pressure at all.

Hank: And he took my advice and he's been making great content ever since then, and it's absolutely working out for him. And I'm so excited to have him on the main stage at VidCon this year.

John: Yeah, our mentor, Ze Frank, always says "Be undeniable." And uh, that's my advice to up-and-coming video bloggers, like, creators on online content. Be undeniable. Sorry, I'm losing my voice. It's been a long weekend.

Hank: Yeah, we've been talking a lot.

Shira: You've been talking a lot. All right. Finally, I guess, what was your favorite part of VidCon this year, and where do you see it going? Besides being in Anaheim?

Hank: I think that my favorite part of VidCon was the Gregory Brothers' last song last night when they had Yosemite Bear come out with them and sing Double Rainbow. Uh, there were, I think there were a lot of tears in the room, actually. It was pretty touching.

John: It was sort of transcendent. Yeah, I mean, for me, I would pick Michael Buckley doing Buck Factor live, all of these people in the audience who had no idea that their videos were going to be featured, members of the YouTube community who uh, all of a sudden now are making great content and now they're gonna have a great big new audience, that was so exciting to see happen live and says a lot about Michael, it says a lot about YouTube, and it says a lot about the future of online video content, which I think couldn't be brighter.

Shira: And only more to come for VidCon.

Hank: Absolutely.

Shira: So, what do you want to say to everyone out there? We'll see you in--

John: 2012.

Shira: Whooooo!

Hank: DFTBA.

John: Yeah, don't forget to be awesome.

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