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Duration:06:10
Uploaded:2019-04-11
Last sync:2019-04-11 15:10
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Multiple studies have shown that people assign a higher value to something they "made" themselves, even if they only picked out the color or tightened a few screws. Why does that happen? Psychologists have a few theories.

Hosted by: Brit Garner
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Sources:
https://www.hbs.edu/faculty/Publication%20Files/11-091.pdf
https://pubsonline.informs.org/doi/abs/10.1287/mnsc.1090.1077
https://www.sciencedirect.com/science/article/abs/pii/S0167811612000584
https://ideas.repec.org/a/now/jnljmb/107.00000039.html
https://www.sciencedirect.com/science/article/pii/S0010027717302743
https://www.sciencedirect.com/science/article/pii/S0195666318308419
https://www.wsj.com/articles/taste-test-the-oven-that-makes-dinner-without-you-1499876217
https://www.psychologytoday.com/ca/blog/make-your-mind/201209/the-ikea-effect-why-we-cherish-things-we-build
https://www.npr.org/2013/02/06/171177695/why-you-love-that-ikea-table-even-if-its-crooked
https://www.theglobeandmail.com/real-estate/mortgages-and-rates/selling-your-home-how-biases-like-the-ikea-effect-can-impact-that-decision/article14221299/
https://ideas.ted.com/why-were-so-attached-to-our-own-creations-even-when-theyre-ugly/
https://www.psychologytoday.com/ca/blog/behind-online-behavior/201503/the-psychology-online-customization
https://www.abtasty.com/blog/customization-and-personalization-two-sides-of-the-same-millennial-coin/
https://pubsonline.informs.org/doi/10.1287/mnsc.1090.1077
http://www.people.hbs.edu/mnorton/norton%20mochon%20ariely.pdf
https://www.wu.ac.at/fileadmin/wu/d/i/entrep/4_forschung/full-text-papers/franke_schreier_kaiser_2010_designed_it_myself.pdf
https://www.sciencedirect.com/science/article/abs/pii/S1057740898703766
https://psycnet.apa.org/doiLanding?doi=10.1037%2Fh0047195
https://www.cell.com/trends/cognitive-sciences/fulltext/S1364-6613(15)00078-9
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Image Sources:
https://www.istockphoto.com/photo/senior-happy-winning-computer-game-gm153720423-15311787
https://www.istockphoto.com/photo/table-isolated-on-white-background-gm949295896-259140706
https://www.istockphoto.com/photo/hand-putting-lego-block-gm458483293-23828981
https://www.istockphoto.com/photo/hand-holding-color-swatch-gm172266718-3910385
https://www.istockphoto.com/photo/hand-holding-color-swatch-gm172266718-3910385
https://www.istockphoto.com/photo/shelf-gm1043557950-279331244
https://www.istockphoto.com/photo/funny-happy-asian-couple-with-home-repairing-tools-gm487431140-72911137
https://www.istockphoto.com/photo/funny-robot-electrician-with-pliers-creative-design-robotic-toy-with-electric-wires-gm901492044-248702878
https://www.istockphoto.com/photo/alternative-lifestyle-young-couple-portrait-gm1027424078-275468688
https://www.istockphoto.com/photo/group-diversity-kids-girl-making-cake-bakery-in-kitchen-gm1141029609-305536951
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