YouTube: https://youtube.com/watch?v=Z7M7yyRDHGc
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View count:5,444
Likes:615
Dislikes:3
Comments:97
Duration:03:55
Uploaded:2017-04-21
Last sync:2017-04-21 12:20
Am I concerned? Absolutely. Watching revenue tank in early April was terrifying, but it also got us thinking about lots of other ways to support this content which I am excited about.

YouTube has created a smoother (still rocky) path for independent creators to start making revenue, but the automatically sold advertisements have always been a the kind of prices that only very large channels can make significant revenue (we are lucky enough to run some of those.)

We need more systems and better systems to help independent creators make good stuff on the internet, and spending actual money (rather than spending time and attention watching ads) is vital to that. So, thank you to everyone who has ever bought merchandise or supported one of our projects on Patreon. Of course, we know that not all people can afford to do that, but the fact that some can make it so we can make these things for everyone.

Here is a great video about how YouTube's ad selling mechanisms work from CGP Grey: https://www.youtube.com/watch?v=KW0eUrUiyxo&t=4s

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(?) Good morning John !

(?~0:01) So you know how I'm not really a huge
(?~0:03) fan of like the institution of advertising
(?~0:04) but then I also built an entire business
(?~0:06) on advertising revenue so that we can make things
(?~0:09) like SciShow and Crash Course and all the other cool stuff that we do.
(?~0:11) So that was a weird decision for me.
(?~0:12) It's actually not, because Youtube provides two things that nobody else does.
(?~0:17) ONE : A truly massive audience
(?~0:18) That if you create quality content and/or
(?~0:20) have a strategy that matches well
(?~0:23) with what Youtube wants
(?~0:24) Youtube might push toward your content
(?~0:26) And TWO : a system to turn those views
(?~0:28) into dollars. Real life money
(?~0:31) So until there's somebody else to do those two things
(?~0:33) Better than YouTube is, no one will ever leave YouTube
(?~0:35) Like Facebook is just doing one of those things
(?~0:40) And people are like posting their content like crazy.
(?~0:43) Youtube has been sharing revenue with content creators for like ten years, during which time Facebook has been like "Meh"/
(?~0:47) So this has created an amazing ecosystem of creators doing cool things on this platform.
(?~0:51) Who can make money; you know, maybe not a ton; but without a lot of headache, you know?
(?~1:00) Here's the crazy thing about Youtube, right: every ad that's being played on a video, that person's being paid ten times less than if that ad was being played on TV.
(?~1:12) And for every minute of content watched, there's like five times fewer ads. And the average YouTube channel gets like 50 times less revenue than the average TV viewership.
(?~1:16) Why?! Why are my eyeballs worth 10 times more when I'm watching TV than when I'm watching Youtube? 
(?~1:17) They're the same eyeballs, I promise.
(?~1:23) There has to be a point in which your audience is being valued so low by these people that you're just like NO.
(?~1:30) Here's the big secret about Youtube ads. They're Youtube's whole business. It's big business. It's billions of dollars. But it's precarious.
(?~1:34) Ads are just worth less on the internet. 
(1:35 ~1:37) People don't like them, people skip them, they block them, they get frustrated by them
(1:37 ~1:42) And while my eyeballs, for whatever reason, seem to be worth less on the Internet, my time is worth MORE.
(1:42 ~ 1:45) I'm busy! This is not couch time! This is active time!
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