?: The creator economy is incredibly important to Instagram.  Creators are incredibly important to Instagram.  But one of the challenging things that we need to solve as an industry is how to help creators make a living doing what they love.

Hank: I'm sorry, I do not want to get super snarky on you, 'cause I got friends who work at Instagram, but oh my God, shut the fuck up.  In 2020, Instagram made $24 billion and all that money, all of it, was made on advertisements placed in between pieces of content on your app.  It sounds like when you're pitching NFTs for Instagram, that you haven't figured out yet how to monetize creators' content, but you make $20 billion a year doing that . This sounds really tough, it sounds like you're trying to figure out a really tough nut to crack, which is how to help creators make a living doing what they love, without sharing any of the $24 billion a year that you make.  That just sounds tough.