John: Alright, in an attempt to not hog too much of the air time, I'm going to read the next question very, very quickly, Hank.
Hank: Alright.
John: This question's from Stephanie, who writes, "Dear John and Hank, would it be weird if I started using the phrase "at the turn of the century" to refer to the early 2000s?"
Hank: Uh, no. I think it's-I think it's about time.
John: No, it's not time yet! It's too soon.
Hank: *laughing* It's got to happen eventually.
John: No, you know, we just got out of the period where you--for the long time, people said two thousand one, two thousand two, two thousand twelve and we're just now where people are saying twenty fifteen, because people aren't going to say two thousand eighty six. They are going to say twenty eighty six.
Hank: Yeah.
John: So, we've just crossed that line. I think we need a solid 5 more years. 2021, I think is the year I think you can start saying the turn of the century referring to the turn of the 21st century.
Hank: You know, I would really like to see when "at the turn of the century" first started happening for the 1900s. I bet you're right. I bet it's-I bet it's further in. I bet it's in like the 20s or 30s, but maybe even later than that. Maybe like 50s, 60s, 70s. I don't know. I-I think that we've got to-we've got to ask Google. Google knows this stuff.
John: Yes. Yes, no, Google is, uh-- oh my god. Do you want to know something amazing?
Hank: What, John?
John: It was 1921.
Hank: Are you serious?
John: That's according to Google.
Hank: No way.
John: I'm a genius!
Hank: I-I just... I just can't. I just can't.
John: I'm a genius!
Hank: Have you-- ah, t-- Read me this thing you have found.
John: "Turn of the century from 1921 as an adjectival phrase." That is from Etymology Online. I mean there's no reason that that would be wrong.
Hank: No.
John: Wait, let me go to the Wikipedia page for turn of the century. I mean, I don't like to criticize Wikipedia, but this is a terrible, terrible Wikipedia page. The "turn of the century" Wikipedia page leaves much to be desired if you're looking, uh, to expand Wikipedia, by the way. Um, Do-do-yup.
Hank: Oh, wow. Well I've got---I've got the Google Books Ngram Viewer, which actually, it uh, it takes all books published, and it, uh, and it m-marks them by year and when people say the phrase. Um, and, and, uh, I can say that indeed it began to appear with some regularity in the 20s. Uh, and, and then, and then it--
John: Oh my god. 1921. 2021 is obviously-- that's it. That's the obvious answer. If it was first used in 1921, that means that 2021 is when you can begin to use "turn of the century" to refer to the most recent turn of the century. I am a genius. Uh, Google has confirmed it. I would like to retire from podcasting victorious.
Hank: *laughing*
John: I'm walking away at the top of my game, Hank.
Hank: Interestingly, uh, "turn of the century" continued to grow until 1980, when it flattened off--
John: Great.
Hank: --and then began to decrease in 1994. People stopped using turn of the century. So we're going to have to see, we're going to have to wait and see if, uh, if we see another dip and then a bump again. My concern is what do we now call the turn of the last century? The turn of the eighteen to the nineteen.
John: Well Hank, it doesn't matter, because I've just retired as a podcast-er victorious like Michael Jordan walking out at the top of the game. Like Peyton Manning walking away a Super Bowl winner. I'm going to drink a lot of Budweiser tonight, Hank.
Hank: Well, I would not expect anything else, question mark? Budweiser, really? Is that the thing that they drink?
John: Did you not, uh, did you not see the Super Bowl?
Hank: I can't say that I did. Is that OK?
John: Are you kidding me? Did you, I mean, how do you not participate in one of the fundamentally American social events of the year?
Hank: Uh, like that. Like the way that I--
John: I can't believe that you didn't watch the Super Bowl. OK, so in the Super Bowl, which was won by the, uh, Denver Broncos--
Hank: I did know that. I did, I did check to see who was the winner.
John: --a,a, a horse, a horse related franchise out of Colorado. Uh, the captain and star player of the Denver Broncos is 72 year old Peyton Manning, uh, who has had like, uh, neck fusion surgery fourteen times and can not even, like, bend over to tie his own shoes, but is still somehow the starting quarterback of the Denver Broncos. After the game, uh, when asked whether he was going to retire, he answered by saying, "I'm going to talk to my family. I don't think now is the time for rash decisions. I'm just looking forward to drinking a lot of beer tonight with my teammates." And then he paused and then he looked directly at the camera and said, "I'm going to drink a lot of Budweiser."
Hank: Wow.
John: Which was a critical moment in the history of advertising, Hank, because what's most interesting about Peyton Manning's statement "I'm going to drink a lot of Budweiser" is that, by all accounts, he was not paid to say that.
Hank: So, he just, he, but he has previously been paid by Budweiser.
John: Uh, I don't know if he has, actually, but he does own a portion of a few Anheuser-Busch, uh, distributors.
Hank: Oh! Well that's not, that's, that's different. That's different, right? But that's still, that's still marketing.
John: What I thought was most interesting about it is that, like, it's, in a way, isn't he, even if he's not being paid to say it, doesn't he know that he will be paid to say it if he says it. You know what I mean? Like, uh, if I had just won the Super Bowl, and I said, uh, "I just want to say how much I appreciate the help that Diet Dr. Pepper brought to me on this day. Delicious Diet Dr. Pepper, my favorite beverage for my entire adult life." Like even if I'm, even if Diet Dr. Pepper wasn't paying me to say that, I know that I could, like, call Diet Dr. Pepper afterwards and be like "hey, did you see the thing that I did?"
Hank: I, that first one's free!
John: Right, exactly! Exactly. I bet you enjoyed that, and given how much you enjoyed it, why don't you pay me five million dollars to do it again?
Hank: Uh, yeah, I-I mean, additionally you could also go up there and say like, uh, uh, you know, I just won the Superbowl, you know what I'm going to go do? Watch Crash Course on YouTube! You'll want to know Crash, educational videos. And people would go watch Crash Course, and that would be, then--
John: Right.
Hank: --that's a thing that you own and you would be making it like directly. Like the way Peyton Manning apparently owns some Anheuser-Busch distributors. Ah, what a weird world.
John: Right, exactly. So, I just think like we've come to this weird place in advertising where we can't even take people seriously when they say things that they aren't being paid to say, because on one level or another everything that you say when you have a large platform you're being paid to say or you're at risk at like getting paid in retrospect for saying. So, it's almost like we've destabilized these once trustworthy voices so much that we can't trust them no matter what they're saying, no matter what the motivation is. We can always cast doubt upon that motivation, and it just seems like a really weird time to have a platform.
Hank: I'm going to go drink a lot-- it's funny how he said Budweiser, too. Who says Budweiser? No one says that. I'm gonna go have some Buds. I'm going to drink a lot of Buds.
John: I don't know, but you know clearly it works, because I-I found myself immediately saying you know it's Sunday night and you can't buy alcohol in Indiana on Sundays because we live in the turn of the previous century and, uh, but gosh I wish I could so I could enjoy some delicious Budweiser.
Hank: I do not ever feel that way, and, uh, maybe that's one reason why I didn't want to watch the Superbowl, because I didn't want people to make me feel like I needed that. Because I didn't.
John: Well, but then, Hank, I-I-at this point you can't listen to anybody with a platform saying anything online or off, which means that, you know, w-from Weird Al Yankovic to They Might Be Giants to whatever other stuff you like, everybody's voice has become compromised. So, I don't know. I don't think that you can get out of it just by not, um, watching the Super Bowl, but maybe we should move on to the news from Mars and AFC Wimbledon.