Dr. Gustav Kuhn, Psychology Professor: I think the main thing is just how gullible we are and how easily we can be deceived.

[0:05] Interviewer: What's the most surprising thing you've learned studying the science of magic?

Dr. Kuhn: I think that for me has been the most phenomenal finding. I mean, we spent the last 20 years studying misdirection and the thing that I've been really astonished by is just how little of our environment we're generally consciously aware of. And then more recently we've been looking at mind control and forcing techniques. And again, there, forcing technique, these are principles that magicians use to covertly influence your decisions. And again, there, like with misdirection, it's just so easy to influence someone's decisions and we're just oblivious to a lot of these influences.