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MLA Full: "It's Time to Care About 'Business'." YouTube, uploaded by vlogbrothers, 26 April 2019,
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APA Full: vlogbrothers. (2019, April 26). It's Time to Care About "Business" [Video]. YouTube.
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Chicago Full: vlogbrothers, "It's Time to Care About 'Business'.", April 26, 2019, YouTube, 03:34,
All work is business, and even if you're very isolated from the business parts, those things are very important to understand. You can watch Crash Course Business here:

I think the very idea of "business school" is a problem...the idea that business is separate from the rest of work. No. It's all business, and I think employees at every level should be given the capacity and the tools to understand the value of the work they are doing, and what role they play in a business. I also think that we should be opening the door to allowing more people who aren't like, passionate about becoming billionaires to be interested and aware of how business works.

I recognize that I come at this from a somewhat bizarre and very privileged perspective, but I deeply want more diversity in business...and I don't mean "people of all genders and skin colors" I mean "people who don't all subscribe to the particular worldview you are presented with in business school" (though, for clarity, I think having people of all genders and skin colors and backgrounds would HELP WITH THAT A LOT).

ANYWAY! Business is weird and fascinating, and you should watch Crash Course.

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Good morning John,

(0:01) So, if you listen to delete this, which I'm just going to assume that you do, you know about a thing that I call 'Twitter holes'. Basically, it's a quote tweet of someone's quote tweet of someone's quote tweet, and they all have the same format and you can go down and down and down, deeper and deeper and deeper into the hole. Until eventually, you like, actually arrive at, like, the progenitor tweet-hole tweet, which is pretty cool.

(0:20) I know you know nothing about this because you're not on social media.

(0:22) And I was just part of the popularisation of a Twitter hole, and I know this because of my replies right now, which we'll just call the five jobs twitter hole. You just list five jobs you've had, and then ask, "what about you?"

(0:34) Successful Twitter things are interesting to me because they give me a chance to, like, ask the question, like, what do we find rewarding about this? What service is being provided? Why do people add to a Twitter hole? Well in this case, I thing a lot of the service is being given a chance, an opportunity, an excuse to talk about yourself, which we all like to do.

(0:53) But also there's another service here: a chance to see what other jobs people have had; a little bit of a glimpse, though an incomplete one, into the paths that life has taken people on. And look, I don't love that paid labour is, at the moment at least, one of the most important things that we use to define ourselves, but that's the situation we're in. Work is very commonly a huge part of people's lives, and of their identities. This gives people a chance to, like, write a very quick and easy little mini biography of themselves, reflect on the past. And it gives everyone else a glimpse into, like, what might have been, or what might still be. I just don't think it does a good job of that, because it's like the most simplified version of this possible.

(1:34) John, you may not have noticed this, because I'm not sure I did, but, back in 2007, I started being dumb with a camcorder, and then over the course of a number of years, became the C.E.O. of, at one point or another, four different companies, and that's if you don't include 2d glasses. I don't really know how this happened; I was too busy at the time to pay attention.

(1:51) I've had a bunch of jobs, like research assistant, quality control chemist, Walmart associate, production assistant: various things, but my first office job was boss. And I don't like to talk about this too much because a lot of my employees what my videos, but I had no idea what the frick I was doing. I didn't have time to figure it out. All I could do was pay attention to, like, the audience was doing, how the financials were doing, how the team was doing, and choose, on any given day, which of those things was going to be the most important thing to me, based on nothing.

(2:20) I certainly wasn't going to go to business school, I didn't have time for that, I also don't know how applicable it even would have been to my work. But it's still important to think about and understand this weird structure that is imaginary and yet also is like the foundation of a lot of how value get created by humans today.

(2:36) In my office, we've been working on, like, a business Crashcourse that isn't business school, it's what we're calling soft skills. We've been working on it for a few months and people keep walking into meetings after working on one of these videos and saying, like, "Why didn't anyone explain this to me‽" which is kind of funny because, like, it's exactly what we're trying to do, it's just that we had to be the ones to do it, I guess.

(2:27) How to build trust, emotional influence, communication, negotiation, job hunting, interviews, all kinds of stuff. There's lots more on the way. This is going to be a bigger part of the average person's life than, like, chemistry. Though I still think you should learn chemistry, it's great. But also, we should learn about this stuff.

(3:15) I am a C.E.O. and I am learning stuff with every episode, which is something that is like, at once a little embarrassing, but also something that I'm kind of proud of. Because no matter what job you're on, there's a lot to learn, and maybe more than you're going to learn from a Twitter hole, and also the whole series together is a lot shorter then Endgame.

(3:32) John, I'll see you on Tuesday.