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For years, “wokeness” felt culturally dominant — from rainbow capitalism to progressive celebrity branding — but something has clearly shifted. In this video, Chelsea digs into when (and why) being progressive stopped being good business, how economic precarity reshaped politics, and whether social justice can survive inside capitalism at all. From corporate Pride to Gen Z’s rightward drift, this is an honest look at who benefited from “woke” culture, who paid the price, and what a materially grounded progressivism would actually require now.
A SPECIAL THANKS TO:
-Josh Lora: https://www.tiktok.com/@tellthebeees?lang=en
-Sabrina Ryan: https://www.instagram.com/magicalgirlsabrina/?hl=en
SOURCE LINKS:
https://www.cnbc.com/2020/01/23/loneliness-is-rising-younger-workers-and-social-media-users-feel-it-most.html
https://www.forbes.com/sites/annkowalsmith/2023/05/09/loneliness-may-be-as-dangerous-as-smoking-heres-why-employers-should-care/
https://www.forbes.com/sites/kianbakhtiari/2023/07/28/gen-z-the-loneliness-epidemic-and-the-unifying-power-of-brands/
http://www.gallup.com/poll/1657/illegal-drugs.aspx
http://www.gallup.com/poll/117328/marriage.aspx
http://www.gallup.com/poll/188096/democratic-republican-identification-near-historical-lows.aspx
http://www.cnn.com/2016/12/21/politics/donald-trump-hillary-clinton-popular-vote-final-count/
https://fivethirtyeight.com/features/barack-obama-won-the-white-house-but-democrats-lost-the-country/
https://www.visionofhumanity.org/unequal-attention-why-some-conflicts-make-headlines-and-others-dont/
https://www.restaurantdive.com/news/starbucks-reverses-policy-allows-employees-to-wear-black-lives-matter-atti/579723/
https://www.youtube.com/watch?v=zqLuHB8vX_A
https://www.youtube.com/shorts/vjhcRydM8kE
https://www.wgbh.org/news/local/2023-06-29/starbucks-workers-at-massachusetts-stores-join-national-strikes-over-pride-decorations-policycom
https://www.readtpa.com/p/teen-vogues-award-winning-journalism
https://www.foxbusiness.com/media/newsguild-ny-scolds-conde-nast-laying-off-bipoc-trans-staffers-teen-vogue
https://www.youtube.com/watch?v=Dkk9gvTmCXY
https://www.tiktok.com/@bryanlicious2/video/7569059579858914615
https://www.youtube.com/watch?v=NdGjylS8p0g
http://pagesix.com/2025/09/14/style/ivanka-trump-glimmers-in-show-stopping-silver-gown-at-gala-with-husband-jared-kushner/
https://www.youtube.com/watch?v=NdGjylS8p0g
https://sports.yahoo.com/in-light-of-george-floyds-death-ex-nfl-exec-admits-what-we-knew-all-along-protests-ended-colin-kaepernicks-career-175616379.html https://hms.harvard.edu/news/study-former-nfl-players-finds-1-3-believes-they-have-cte
https://www.youtube.com/shorts/KabXbE9EjAY
https://www.theupandup.us/p/gen-z-teens-conservative-shift-gallup-data
https://www.nytimes.com/2025/07/16/opinion/gen-z-wholesome-conservative.html
https://x.com/BetseyStevenson/status/1854879503102685396
https://www.npr.org/2024/11/12/nx-s1-5186615/high-prices-inflation-economy-election-voters
https://anderson-review.ucla.edu/when-the-economy-goes-south-political-opinions-veer-right/
TIME STAMPS:
00:00:00 Intro
00:03:48 Ad break
00:06:41 Intro continued
00:13:17 Chapter 1: From Bush-Era Conservatism to Obama Rumspringa
00:25:05 Chapter 2: From Rainbow Capitalism To… Whatever This Is…
00:37:27 Chapter 3: Are Celebrities My Ally? Is Santa Claus Real?
00:51:02 Chapter 4: Gen-Z And The SJW [Social Justice Warrior] Backlash
00:58:26 Chapter 5: Is It Possible To Be Progressive During Bad Economic Times?
Want to support TFD? One of the best ways is to join our membership program, The Society at TFD — join at the Premium tier and get instant access to our latest members-only podcasts, workshops and custom workbooks! You can become a member here on YouTube or over on Patreon (we recommend Patreon for a better user experience!) — Join here: https://bit.ly/46jmyUE
Go to https://meetfabric.com/TFD and apply today, risk-free.
For years, “wokeness” felt culturally dominant — from rainbow capitalism to progressive celebrity branding — but something has clearly shifted. In this video, Chelsea digs into when (and why) being progressive stopped being good business, how economic precarity reshaped politics, and whether social justice can survive inside capitalism at all. From corporate Pride to Gen Z’s rightward drift, this is an honest look at who benefited from “woke” culture, who paid the price, and what a materially grounded progressivism would actually require now.
A SPECIAL THANKS TO:
-Josh Lora: https://www.tiktok.com/@tellthebeees?lang=en
-Sabrina Ryan: https://www.instagram.com/magicalgirlsabrina/?hl=en
SOURCE LINKS:
https://www.cnbc.com/2020/01/23/loneliness-is-rising-younger-workers-and-social-media-users-feel-it-most.html
https://www.forbes.com/sites/annkowalsmith/2023/05/09/loneliness-may-be-as-dangerous-as-smoking-heres-why-employers-should-care/
https://www.forbes.com/sites/kianbakhtiari/2023/07/28/gen-z-the-loneliness-epidemic-and-the-unifying-power-of-brands/
http://www.gallup.com/poll/1657/illegal-drugs.aspx
http://www.gallup.com/poll/117328/marriage.aspx
http://www.gallup.com/poll/188096/democratic-republican-identification-near-historical-lows.aspx
http://www.cnn.com/2016/12/21/politics/donald-trump-hillary-clinton-popular-vote-final-count/
https://fivethirtyeight.com/features/barack-obama-won-the-white-house-but-democrats-lost-the-country/
https://www.visionofhumanity.org/unequal-attention-why-some-conflicts-make-headlines-and-others-dont/
https://www.restaurantdive.com/news/starbucks-reverses-policy-allows-employees-to-wear-black-lives-matter-atti/579723/
https://www.youtube.com/watch?v=zqLuHB8vX_A
https://www.youtube.com/shorts/vjhcRydM8kE
https://www.wgbh.org/news/local/2023-06-29/starbucks-workers-at-massachusetts-stores-join-national-strikes-over-pride-decorations-policycom
https://www.readtpa.com/p/teen-vogues-award-winning-journalism
https://www.foxbusiness.com/media/newsguild-ny-scolds-conde-nast-laying-off-bipoc-trans-staffers-teen-vogue
https://www.youtube.com/watch?v=Dkk9gvTmCXY
https://www.tiktok.com/@bryanlicious2/video/7569059579858914615
https://www.youtube.com/watch?v=NdGjylS8p0g
http://pagesix.com/2025/09/14/style/ivanka-trump-glimmers-in-show-stopping-silver-gown-at-gala-with-husband-jared-kushner/
https://www.youtube.com/watch?v=NdGjylS8p0g
https://sports.yahoo.com/in-light-of-george-floyds-death-ex-nfl-exec-admits-what-we-knew-all-along-protests-ended-colin-kaepernicks-career-175616379.html https://hms.harvard.edu/news/study-former-nfl-players-finds-1-3-believes-they-have-cte
https://www.youtube.com/shorts/KabXbE9EjAY
https://www.theupandup.us/p/gen-z-teens-conservative-shift-gallup-data
https://www.nytimes.com/2025/07/16/opinion/gen-z-wholesome-conservative.html
https://x.com/BetseyStevenson/status/1854879503102685396
https://www.npr.org/2024/11/12/nx-s1-5186615/high-prices-inflation-economy-election-voters
https://anderson-review.ucla.edu/when-the-economy-goes-south-political-opinions-veer-right/
TIME STAMPS:
00:00:00 Intro
00:03:48 Ad break
00:06:41 Intro continued
00:13:17 Chapter 1: From Bush-Era Conservatism to Obama Rumspringa
00:25:05 Chapter 2: From Rainbow Capitalism To… Whatever This Is…
00:37:27 Chapter 3: Are Celebrities My Ally? Is Santa Claus Real?
00:51:02 Chapter 4: Gen-Z And The SJW [Social Justice Warrior] Backlash
00:58:26 Chapter 5: Is It Possible To Be Progressive During Bad Economic Times?
Want to support TFD? One of the best ways is to join our membership program, The Society at TFD — join at the Premium tier and get instant access to our latest members-only podcasts, workshops and custom workbooks! You can become a member here on YouTube or over on Patreon (we recommend Patreon for a better user experience!) — Join here: https://bit.ly/46jmyUE
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