YouTube: https://youtube.com/watch?v=5G42fc1k1kY
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View count:373
Likes:25
Dislikes:2
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Duration:40:06
Uploaded:2020-11-11
Last sync:2020-11-17 15:30
This two-part workshop, led by Daniel Harmon of the Harmon Brothers, will teach you the fundamental process for creating video ads that convert to increase your sales. In Part 1: Daniel reveals his agency's proven 3 Step process to resonate with your ideal customer and to help them feel understood- which puts you in the expert seat.
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Chapters:
0:00 Intro
1:00 Video Ad example.
4:19 Step 1: Get ridiculously clear about who you're selling to
12:00 Step 2: Get ridiculously clear about what your selling
17:15 Step 3: Get ridiculously clear about the competition and decide how to approach it
23:45 Q&A
24:45 Do you reach out to professional reviewers to get more details?
26:16 Do you buy products and do focus groups?
27:32 How do you think of international audiences?
30:30 How do you toe the line between connecting with your audience and being too familiar?
33:40 What if your product solves a problem for a niche audience but they haven't found you yet?
35:20 What platform would you start with?
36:30 What do you think about Pinterest?

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